Home > District > PVP Project
District Project Manager
No.21, Nambiyar Nagar Road
Nagapattinam 611 001
[4365]-248010

TourismBoat on Fishing Plays a Key Economy for the District even though Agriculture and Fishing are the Major ones. Shrines, Places of Hindu Faith, Mosques forms the Spritual Tourism for the district. Annual Festivals and functions marks glory of the Year. Heritages like Tarangam padi Fort, Poompuhar speaks of the rich civilization of this land.  

ThisImagefort was a busy trade centre till 1845 AD when the Danes handed over the fort to the English.This fort was declared as a protected monument by the Department of Archaeology, Government of Tamilnadu in 1977 AD. The Danes constructed fortifications on the coast at Tranquebar. This was the only busy trade centre on the Coromandal coast for the Danes. It was used as a Public Works Department Travellers Bungalow for government servants and colonials till 1977 AD.  

Pudhu Vaazhvu Project

About the Project

PudhuProject Logo Vaazhvu Project is an empowerment and poverty reduction project implemented by the Rural Development and Panchayat Raj Department of Government of Tamil Nadu with World Bank assistance. The target population of this Project is the poor households, the most vulnerable sections including the differently able and the marginalized communities. The project follows the CDD approach wherein village communities identify their own needs, design and plan interventions and implement and monitor them by adopting key non-negotiable principles of the project. There is a strong sense of ownership of the project among the community members.

Objective

To empower the poor by improving their livelihood and reducing poverty by

  1. Developing, strengthening pro-poor local institutions at the village level.
  2. Building the skills and capacities of the poor.
  3. Enhancing their livelihoods by financing demand driven sub project investments.
Non Negotiable Principles
Flow of Action Modules
Pudhu Vaazhvu Project in Nagapattinam District:

The project was started in Nagapattinam district in the year 2006. The project has been implemented in 182 village panchayats of Kilvelur, Mayiladuthurai, Thirumarugal and Kuthalam Blocks.of Nagapttinam district. For the administration purpose these 182 Panchayats have been divided into 14 clusters with 12-14 panchayats per cluster.


DISTRICT PUDHU VAAZHVU SOCIETY

GENERAL BODY MEMBERS
  1. The District Collector Chairman
  2. Project Director DRDA Member
  3. Member of Parliament Nagattinam
  4. Member of Parliament Myiladuthurai
  5. Member of Legislative Assembly Nagapattinam
  6. Member of Legislative Assembly Kilvelur
  7. Member of Legislative Assembly Myiladuthurai
  8. Member of Legislative Assembly Poompuhar
  9. District Project Manager Pudhu Vaazhvu Project - Member Secretary
  10. Project Officer Mahalir Thittam Member
  11. District Social Welfare Officer Member
  12. District Differently abled Welfare Officer Member
  13. Lead District Manager Member
  14. Assistant General Manager [NABARD] Member
  15. Special Officer [Kumbakonam Central Co-operative Bank] Member
  16. District Manager THADCO Member
  17. Chamber of Commerce
  18. Representative from NGO
  19. Representative from Educational Institution
  20. Village Panchayat President [2]
  21. Representative from PLF [2].
EXECUTIVE COMMITTEE MEMBERS
  1. The District Collector Chairman
  2. Project Director DRDA Member
  3. District Project Manager Pudhu Vaazhvu Project - Member Secretary
  4. Project Officer Mahalir Thittam Member
  5. Assistant Director [Panchayat]
  6. District Social Welfare Officer Member
  7. District Differently abled Welfare Officer Member
  8. Lead District Manager Member
  9. District Manager THADCO Member
  10. Principal Government ITIM
  11. Representative from PLF [2].M

Project Processes & Activities
Project Process
SHG
Social Mobilization
Initiation Activities

TheCommunal Awareness Project adopts involving Community Driven Development approach involving village communities at every stage of Project implementation.

  1. Initial Communication to create awareness about the Project.
  2. Identification of target poor by participatory methodology.
  3. Grama Sabha approval and release of panchayat initiation fund.
Participatory Identification of Poor[PIP]

UnderAwareness through Competitions the project, the target poor are indentified by the community using participatory methodologies and the list is approved by the Grama Sabha. The Participatory identification of the poor [PIP] methodology has proved to be a powerful and transparent tool to identify the poorest and the excluded members of the village.


INSTITUTIONAL BUILDING
VILLAGE POVERTY REDUCTION COMMITTEE [VPRC]

ThePoverty Elevation Activity Village Poverty Reduction Committee [VPRC] is a community organization formed under the project predominantly with the representatives of the target population. Each hamlet of the Panchayat is represented by a women SHG member from the target population.

A PLF office bearer, a representative of the differently abled, 2 members from youth is also nominated to VPRC by Grama Sabha. The Village Panchayat is the Ex-Officio Chairperson of the VPRC. In Nagapattinam district we have 182 VPRCs functioning at the village level for the implementation of the project.Each VPRC have been provided fund to implement the activities in their village. Following are the fund details that each blocks received.
Name of the BlockNo. of VPRCsAmount
Kilvelur38390.97
Mayiladuthurai54617.51
Thirumarugal39382.55
Kuthalam51487.02
Total1821878.05
SOCIAL AUDIT COMMUNITTEE [SAC]

Social Audit Committee [SAC] is constituted by Grama Sabha which plays the role of guardian of project principles during project implementation in all project villages. The committee is accountable to Grama sabha and reports to grama Sabha on regular basis. In every panchayat where we work, SAC functions.

SELF HELP GROUPS [SHG]

TheSHG Meeting left out target poor, and persons with disability are formed into self help groups with 10-20 in a group or 5-10 in the case of persons with disabilities. The members in the SHG are given training, for building their capacities and encouraged to save money. They are then linked to banks, Government Schemes and access funds to start livelihood activities. Sufficient hand holding support is given to the SHGs and is monitored by CSTs [Community SHG trainers] who have been developed by the project


SHGs FORMED THROUGH PUDHU VAAZHVU PROJECT
Name of the BlockWomen SHGTribal SHG Youth SHGDifferently abled SHGTotal
Kilvelur112-3691239
Mayiladuthurai229237169437
Thirumarugal154-9109272
Kuthalam220-25204449
Total71521075731397
  1. Seed Money

    All the SHGs formed under Pudhu Vaazhvu project have been graded after completing 3months by a team consisting of 3 community members and provided seed grant of Rs. 10,000 Rs. 20,000.

    1. SHGs PROVIDED SEED MONEY THROUGH PUDHU VAAZHVU PROJECT
      Name of the BlockNo. of women SHGs received seed money No.of differently abled groups received seed moneyTotal
      Kilvelur14891239
      Mayiladuthurai268169437
      Thirumarugal163109272
      Kuthalam245202447
      Total8245711395
    2. CREDIT RATING AND LINKAGE

      The SHGs that complete 6 months become eligible for credit rating. Credit rating is a bench marking exercise to grade the group and ascertain its credit worthiness. Regularity of savings, frequency of meetings, proper maintenance of registers, internal loaning and repayment are some of the key parameters for rating of groups. The successfully credit rated SHGs, become eligible for credit linkage. They are given revolving fund through schemes like SGSY, TAHDCO or directly provided loans by banks.

  2. Revolving Fund

    After the groups in rural areas pass the first credit rating, Revolving Fund [RF] subsidy of Rs.10,000/- is provided under Swarnajayanti Gram Swarozgar Yojana [SGSY] to facilitate credit linkage with the banks. In addition to the subsidy given by the Government, the Banks provide cash credit upto Rs.60,000/- per group.

    Name of the BlockNo. of SHGs received RF [Women,Tribal& Youth]Amount
    Kilvelur14888.2
    Mayiladuthurai267160.2
    Thirumarugal14385.8
    Kuthalam3115
    Total589348


    Name of the BlockNo. of Differently abled SHGs received RFAmount
    Kilvelur9131.05
    Mayiladuthurai9153.74
    Thirumarugal4024
    Kuthalam1810.8
    Total240119.59
  3. DIRECT LINKAGE

    The groups that have received RF and repaid it well are eligible for receiving Direct linkage. SHGs are also helped to receive this Direct Linkage.

    Name of the BlockNo. of SHGs received DLAmount
    Kilvelur2326.98
    Mayiladuthurai3947.7
    Thirumarugal21
    Kuthalam22.6
    Total6678.28
  4. Affliation of SHGs

    The groups that were existing before the project have been affiliated with the VPRC. Such groups were given training and they are also helped for bank linkages. Totally 4164 SHGs have been affiliated. Among these groups 1953 SHGs received Rs.1087.03 Lakh as Revolving fund, 1503 SHGs received Rs.2170.03 Lakh as Direct linkage, 215 SHGs received Rs.637.4 Lakh as Economic Assistance.

PANCHAYAT LEVEL FEDERATION [PLF]

The Panchayat Level Federation [PLF] provides a common platform for the SHGs to share their experiences and to voice their problems. The PLF can help to achieve what individual SHGs cannot, by pooling in talent and resources. They can also guide and monitor the functioning of SHGs in a Village Panchayat and also form and train new SHGs. As per the Orders of the Government, PLFs are restructured in all PVP Blocks and Habitation Level Forums, Executive Committees and General Body were formed as like democratic institutions. The restructured PLF were also registered under The Tamilnadu Societies Registration Act, 1975.

  1. PLF RESTRUTURING

    Though most of the panchayats had PLF this project helped these PLFs to become active. The restructuring of PLFs made people to become aware of this people's institution in the village. Especially the target poor who were not in groups earlier, joined as groups and they have also become members in PLFs. For the restructured PLFs the project has given a fund called 'Amutha Surabi' which is given in two installments. [1st 60%, 2nd 40%]

    Name of the BlockNo.of PLF restructuredNo.of PLF received ASF 1st installment Amount of ASF 1st installment [Rs. in lakhs]Target people benefited No. of PLF received ASF 2nd installment Amount of ASF 2nd instalment [Rs. in lakhs]
    Kilvelur3838288.45338811680.98
    Mayiladuthurai5454434.43246881263.74
    Thirumarugal3939281.95---
    Kuthalam51-----
    Total1821311004.835965628144.72
  2. Incentive Fund

    Each PLF is given an incentive fund through Mahalir thittam. So far 121 PLFs have received Rs.121 lakh as incentive fund [Rs. 1 lakh per PLF]

  3. BULK LOAN

    The PLF that has received 'Amutha Surabi' fund and utilized in their panchayat has applied for Bulk Loan from bank. The bulk loan is also given for any livelihood activity that will help people to earn. So far 2 PLFs from Kilvelur Block has received Rs.20.00 Lahs and 3 PLFs from Myladuthurai Block has received Rs.184 Lakhs.

SPECIAL FOCUS ON DIFFERENTLY ABLED

The project has been able to reach the marginalized like the differently abled, vulnerable and tribal and bring them into the mainstream. Apart from assisting disabled SHGs, financial assistance is also provided by the VPRCs to disabled and vulnerable persons individually for starting livelihood activities. Some of the project interventions are Disability assessment, National ID cards, Aids and appliances Self Help groups for the disabled, Medical Care, Vocational skill training, Individual assistance for livelihoods, Economic activity groups, Old age pension, Insurance Scheme.

  1. INDIVIDUAL ASSISTANCE

    In order to start livelihood activity the differently able and vulnerable people in the village are given loan individually. This assistance is also given for their medical treatment through the project fund.

    Name of the BlockDifferently abled received individual assistance Vulnerable received individual assistance
    Kilvelur13421336
    Mayiladuthurai23961712
    Thirumarugal13771153
    Kuthalam14041795
    Total63285996
  2. BENEFITS FOR DIFFERENTLY ABLED THROUGH CONVERGENCE:
    1. 4002 Differently abled have been provided National ID cards through DDWO.
    2. 2750 Vulnerable have been provided OAP through Revenue department.
    3. 591 Diffrently abled have been provided maintenance grant through DDWO.
    4. 490 Diffrently abled have been provided Diffrently abled pension through Revenue department.
    5. 1054 Diffrently abled have been provided aids & Appliance through various schemes.
    6. 273 Diffrently abled have been covered underNIRMAYA [Insurance]
LIVELIHOOD PROMOTION

To promote the livelihoods of the poor, the project follows specific approaches.

  1. Skill Training

    PudhuSkill Training Vaazhvu Project has evolved a unique public private partnership model and has taken initiative to impart skill training to youth to improve their employability and link them with reputed corporate and industrial. A youth data base has been created village in each Panchayat. This data base captures those in the age group of 18-35 years who are unemployed and under employed.

    Based on this database different kind of skill training is being organized. So far 11,509 youth have been benefited through skill training, among them 11,124 are from target families. From which 10,381 youth are employed

    Name of the BlockTotal no of Target HH as per PIPSo far Covered
    Kilvelur71452628
    Mayiladuthurai143084462
    Thirumarugal90122298
    Kuthalam144432121
    District consolidation4490811509
  2. Primary production Activities by Individual/Groups

    The vulnerable and differently able families are assisted by special fund through VPRC to take up livelihood activities of their own choice. In the same way SHG members are encouraged to take up viable livelihood activities through internal loans or through ASF either individual or by groups.

  3. Common Livelihood Groups [Poocharam]

    Organic FarmingPVP advocates the formation of Common Livelihood Groups [CLGs] to aggregate the above small livelihoods for further support services at village level. A group of minimum 10 members doing similar livelihood activities are encouraged to join together to form CLG/ Producer group. These CLG members need not be form SHGs. Both men and women are allowed to join the group. 70% of the members should be target poor. Minimum office bearers/ sub committees are to be formed to monitor input, production and marketing arrangements.

    Book keeper to be appointed and he/she should maintain the bank account and the minimum registers to analyze the fund flow. The Project assist these CLGs based on their business plan for common infra to run their business effectively. Marketing tie-ups are being made with private and public partnerships for pricing the products by quality in all sectors. Services of CLG's to its Members are Planning for improving business activities, Common procurement of raw materials, Creating infrastructure for storage, processing outputs, commodity movement, Structured training and exposure visits to its members, to improve the quality of products and Convergence services with local governments and line agencies. In Nagapattinam District Pudhu Vaazhvu project have formed 202 CLGs as follows

    Name of the BlockNo. of CLGsDairyGoat PoultryGarments rest
    Kilvelur40343003
    Mayiladuthurai722750238
    Thirumarugal392313--3
    Kuthalam513514--2
    Total202119350246
MONITORING, EVALUATION AND LEARNING

As Pudhu Vaazhvu is a community driven development project, there is a quality and processes. Monitoring of quantitative indicators alone will not bring out the outcome results. Hence the project has initiated Baseline survey, Progress and Monitoring Institutional Performance [MIS], Concurrent Process Monitoring, E xternal Process Monitoring, Internal Learning Forums, Mid-term and Impact Evaluation.

Expected outcome of the Project
  1. At least 20% increase in incremental income against base year for 50% of the target households by end of the project.
  2. At least 70% target households have increased their income.
  3. At least 80% of CBOs [VPRCs and Federations] have accessed and managed Project funds according to rules and procedures.