district Election office

systematic Voters’Education and Electoral Participation [SVEEP]

ECI’s decision to adopt a sustained and systematic Voters’ Education and Electoral Participation strategy to increase people’s participation in the electoral process got reflected in a range of policy initiatives, programmes and activities, by now known as SVEEP.

There were planned IEC (Information, Education and Communication) interventions in the Jharkhand elections of end-2009 and subsequently carried forward in the form of SVEEP (Systematic Voters’ Education and Electoral Participation) in subsequent elections. Since the introduction of the programme, elections to the State Assemblies of 23 States have taken place till December 2013. (Jharkhand – 2009; Bihar – 2010; Tamil Nadu, Kerala, Assam, West Bengal, Puducherry – 2011; Uttar Pradesh, Goa, Punjab, Uttarakhand, Manipur, Himachal Pradesh, Gujarat – 2012; Tripura, Meghalaya, Nagaland, Karnataka, Delhi, Mizoram, Madhya Pradesh, Chhattisgarh, Rajasthan – 2013).

The second phase of SVEEP, SVEEP-II, has been rolled out from 2013, based on the learnings of Phase-I and the identified tasks ahead and allocation of Rs 18.50 crores in the FY 2013-14. The programme has evolved with every election. Innovative practices that bore results got integrated in the programme as policy directive.



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